Project Scope

Druid's Wheel is a small pottery business specializing in fantasy aesthetics. The business aims to expand its customer base, increase sales, and strengthen its brand identity. This case study focuses on developing a comprehensive visual and animated identity to achieve these goals.

Deliverables

  • ✺ Brand Identity

  • ✺ Custom Logo

  • ✺Motion Branded Guidelines

Brand Story

Forged in clay and inspired by myth, Druid's Wheel brings the magic of fantasy and nature to life through pottery.

The Logo

Druids Wheel’s logo is a visual representation of the brand's enchantment with nature and artistry. Inspired by the unfurling of a fern, a symbol of growth and renewal, the icon echos the form of a pottery wheel spinning, representing the craftsmanship at the heart of the business.

Before

After

Design Elements

These earth tone textures, color, type and photography all come together to reflect on the brand’s voice.

Brand Voice

The brand transform everyday pottery into extraordinary treasures, breathing life into each piece with a touch of fun, fantasy, and whimsy.